Google Ads Media Buyer – Local Lead Gen Specialist (Service-Based Businesses)

Posted 1 day agoViewed

💎 Seniority level: Lead, 2+ years

📍 Location: Bogotá, CO, Manila, PH, Bangalore, IN, Serbia, Worldwide, EST

🔍 Industry: Marketing

🏢 Company: BAD Marketing

🗣️ Languages: English

⏳ Experience: 2+ years

🪄 Skills: SEORESTful APIsWritten communicationReportingActive listeningLead GenerationDigital MarketingCRMBudget managementA/B testing

2+ years of hands-on experience running local Google Ads lead gen campaigns (not eCom)
Proven success managing 20+ service-based client accounts without sacrificing performance
Deep understanding of lead-focused search campaigns, conversion tracking, call forms, etc.
Hands-on experience with Go High Level or a similar CRM system
Experience in the automotive industry or local service verticals is a strong advantage
Highly organized and able to pivot quickly based on live data
Impeccable attention to detail across copy, targeting, and reporting
Fluent written and spoken English with clear, proactive communication
Reliable internet connection and a remote-ready professional setup (camera, mic, etc.)

Conduct in-depth keyword research and write high-converting ad copy
Launch, manage, and optimize Google Ads campaigns with daily budgets of $33–$100+
Run A/B tests on ad copy, assets, and landing pages to improve CPL and conversion rates
Monitor campaigns daily and adjust based on real-time data and performance
Identify opportunities for creative, strategic, and targeting improvements
Ensure all funnels and landing pages are fully optimized and technically sound before launch
Collaborate with internal teams: Account Managers, landing page builders, tech specialists
Provide clear, actionable reports and performance insights to internal stakeholders