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Africa Regional SEO Lead

Posted 2 days agoViewed

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💎 Seniority level: Lead

📍 Location: South Africa

🗣️ Languages: English

🪄 Skills: Project ManagementBusiness DevelopmentData AnalysisHTMLCSSJavascriptGoogle AnalyticsCross-functional Team LeadershipAmazon Web ServicesContent creationCommunication SkillsAnalytical SkillsSEOAgile methodologiesRESTful APIsProblem-solving skillsData visualizationMarketingTeam managementStakeholder managementDigital MarketingData analytics

Requirements:
  • In-house or agency experience with a proven track record of growing SEO in Africa.
  • Demonstrate success in developing and executing SEO strategies in international LOTE (Languages Other Than English) markets that have been the primary driver of business growth, such as Afrikaans and Zulu, Swahili, Yoruba, Hausa, Igbo and Xhosa, to mention a few.
  • Deep knowledge in all aspects of SEO, including content strategies, technical audits, and link building.
  • Hands-on experience with SEO and web analytics tools such as Google Analytics, Mode, Looker, Search Console, SEMRush, Ahrefs, Dragon Metrics, Screaming Frog, and DeepCrawl.
  • Strong analytical skills and comfort in using data to guide decision-making, with experience in tracking and reporting on SEO performance metrics and using these insights to inform strategies and tactics.
  • Comfortable working in cross-functional teams in a fast-paced environment and ability to build relationships and collaborate with key stakeholders.
  • Showcase experience in scaling and improving workflows and processes, with a focus on automation and efficiency.
  • Proficient in Afrikaans or Zulu; however, business-level English is critical
Responsibilities:
  • Drive strategy development and implementation at the regional level through ownership of SEO growth strategies across Africa, aligning closely with global SEO strategy and wider stakeholder groups across Global Content and Discovery and Marketing.
  • Build and lead SEO Country teams across the Africa Region, especially South Africa, Nigeria and Kenya, providing guidance and direction to Content Specialists, and potentially Outreach Specialists to achieve SEO growth targets.
  • Build relationships and identify areas for collaboration with key stakeholders in the region, including language managers, growth managers, and PR teams.
  • Facilitate and build best practice workflows across teams within and outside the SEO group, aligning with key stakeholders.
  • Work closely with other regional SEO leads, SEO group leads, SEO specialist teams, product managers, engineers, designers, and data analysts to drive alignment, scale and improve existing workflows and processes for automation and efficiency, and deliver impactful, growth-based projects.
  • Support the growth of the team through hiring, onboarding, coaching and performance management of Africa SEO Country teams.
  • Monitor and report on the Region and country-level SEO performance, metrics and output, focusing on South Africa, Nigeria and Kenya.
  • Stay abreast of regional and industry trends, best practices, and algorithm changes to inform SEO strategies and identify growth opportunities.
  • Foster a collaborative environment where team members can share insights and learnings to continuously improve the local SEO strategy
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🔥 Africa Regional SEO Lead
Posted 2 days ago

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  • In-house or agency experience with a proven track record of growing SEO in Africa.
  • Success in developing and executing SEO strategies in international LOTE (Languages Other Than English) markets that have been the primary driver of business growth, such as Afrikaans and Zulu, Swahili, Yoruba, Hausa, Igbo and Xhosa, to mention a few.
  • Deep knowledge in all aspects of SEO, including content strategies, technical audits, and link building.
  • Hands-on experience with SEO and web analytics tools such as Google Analytics, Mode, Looker, Search Console, SEMRush, Ahrefs, Dragon Metrics, Screaming Frog, and DeepCrawl.
  • Strong analytical skills and comfort in using data to guide decision-making, with experience in tracking and reporting on SEO performance metrics and using these insights to inform strategies and tactics.
  • Comfortable working in cross-functional teams in a fast-paced environment and ability to build relationships and collaborate with key stakeholders.
  • Experience in scaling and improving workflows and processes, with a focus on automation and efficiency.
  • Proficient in Afrikaans or Zulu; however, business-level English is critical
  • Drive strategy development and implementation at the regional level through ownership of SEO growth strategies across Africa, aligning closely with global SEO strategy and wider stakeholder groups across Global Content and Discovery and Marketing.
  • Build and lead SEO Country teams across the Africa Region, especially South Africa, Nigeria and Kenya, providing guidance and direction to Content Specialists, and potentially Outreach Specialists to achieve SEO growth targets.
  • Build relationships and identify areas for collaboration with key stakeholders in the region, including language managers, growth managers, and PR teams.
  • Facilitate and build best practice workflows across teams within and outside the SEO group, aligning with key stakeholders.
  • Work closely with other regional SEO leads, SEO group leads, SEO specialist teams, product managers, engineers, designers, and data analysts to drive alignment, scale and improve existing workflows and processes for automation and efficiency, and deliver impactful, growth-based projects.
  • Support the growth of the team through hiring, onboarding, coaching and performance management of Africa SEO Country teams.
  • Monitor and report on the Region and country-level SEO performance, metrics and output, focusing on South Africa, Nigeria and Kenya.
  • Stay abreast of regional and industry trends, best practices, and algorithm changes to inform SEO strategies and identify growth opportunities.
  • Foster a collaborative environment where team members can share insights and learnings to continuously improve the local SEO strategy

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Posted 2 days ago
Apply
Apply
🔥 Africa Regional SEO Lead
Posted 2 days ago

📍 South Africa

  • In-house or agency experience with a proven track record of growing SEO in Africa.
  • Success in developing and executing SEO strategies in international LOTE (Languages Other Than English) markets that have been the primary driver of business growth, such as Afrikaans and Zulu, Swahili, Yoruba, Hausa, Igbo and Xhosa, to mention a few.
  • Deep knowledge in all aspects of SEO, including content strategies, technical audits, and link building.
  • Hands-on experience with SEO and web analytics tools such as Google Analytics, Mode, Looker, Search Console, SEMRush, Ahrefs, Dragon Metrics, Screaming Frog, and DeepCrawl.
  • Strong analytical skills and comfort in using data to guide decision-making, with experience in tracking and reporting on SEO performance metrics and using these insights to inform strategies and tactics.
  • Comfortable working in cross-functional teams in a fast-paced environment and ability to build relationships and collaborate with key stakeholders.
  • Experience in scaling and improving workflows and processes, with a focus on automation and efficiency.
  • Proficient in Afrikaans or Zulu; however, business-level English is critical
  • Drive strategy development and implementation at the regional level through ownership of SEO growth strategies across Africa, aligning closely with global SEO strategy and wider stakeholder groups across Global Content and Discovery and Marketing.
  • Build and lead SEO Country teams across the Africa Region, especially South Africa, Nigeria and Kenya, providing guidance and direction to Content Specialists, and potentially Outreach Specialists to achieve SEO growth targets.
  • Build relationships and identify areas for collaboration with key stakeholders in the region, including language managers, growth managers, and PR teams.
  • Facilitate and build best practice workflows across teams within and outside the SEO group, aligning with key stakeholders.
  • Work closely with other regional SEO leads, SEO group leads, SEO specialist teams, product managers, engineers, designers, and data analysts to drive alignment, scale and improve existing workflows and processes for automation and efficiency, and deliver impactful, growth-based projects.
  • Support the growth of the team through hiring, onboarding, coaching and performance management of Africa SEO Country teams.
  • Monitor and report on the Region and country-level SEO performance, metrics and output, focusing on South Africa, Nigeria and Kenya.
  • Stay abreast of regional and industry trends, best practices, and algorithm changes to inform SEO strategies and identify growth opportunities.
  • Foster a collaborative environment where team members can share insights and learnings to continuously improve the local SEO strategy

Data AnalysisGoogle AnalyticsCross-functional Team LeadershipContent creationContent managementSEOReportingData visualizationStakeholder managementStrategic thinkingDigital Marketing

Posted 2 days ago
Apply