3+ years of experience in digital content creation, social-first design, or short-form video production (CPG, eCommerce, or agency experience preferred).
A portfolio of scroll-stopping social content that showcases strong storytelling, visual creativity, and an intuitive understanding of social platforms.
Hands-on experience with video shooting and editing (TikTok, Reels, CapCut, Adobe Premiere, or similar tools).
Basic skills in graphic design as well as motion graphics (Figma, Photoshop, After Effects, or similar tools).
A natural eye for composition, aesthetics, and lighting when capturing content.
A deep love bordering on obsession for online culture and an ability to tap into and translate cultural moments into brand content.
A fast and scrappy approach—comfortable working quickly, experimenting, and iterating in real time.
A self-starter mentality—someone who can run with an idea and make it happen without heavy oversight.
Responsibilities:
Collaborate with the Social Media Lead and Growth Lead to source, ideate and create high-quality, native social content across platforms—think Reels, TikToks, memes, motion graphics, GIFs, and short-form videos that feel organic and shareable.
Comfortable filming, photographing, and editing across a variety of social-friendly formats, including product, lifestyle, and UGC-inspired content.
Stay ahead of social trends, platform shifts, and viral moments, ensuring Bobbie’s content remains fresh, timely, and internet-savvy.
Optimize based on content that performs and quickly make a plan to get it in front of more people– via paid and cross-channel execution
Manage daily publishing across all channels, including ensuring captions, key words, and hashtags align with overall content marketing strategy and SEO. Boost content where we’re seeing success.
Monitor and adapt publishing schedule as needed to respond to cultural moments and real-time opportunities.
Work closely with the Social Media Lead, Creative Strategist and marketing team to shape Bobbie’s social content aesthetic through engaging visuals and compelling content.
Adapt and refine content based on performance, trends, and audience feedback—nothing is too precious to tweak or try again.
Work closely with growth, marketing, and brand teams to support ongoing initiatives, launches, and campaigns with best-in-class creative
Operate as a scrappy, agile, and high-output creator who can source, concept, create, and edit quickly without heavy production lift.