Marketing Data Analyst

Posted 2 days agoViewed

View full description

💎 Seniority level: Senior, 5+ years

📍 Location: Latin America

🏢 Company: Outliant

🗣️ Languages: English

⏳ Experience: 5+ years

🪄 Skills: SQLData AnalysisSnowflakeTableauAnalytical SkillsReportingData visualizationMarketingCRMData modelingData analyticsData managementA/B testing

Requirements:

5+ years of experience in data analysis, with a strong focus on marketing and DTC environments.
Proficiency in SQL and experience with cloud data warehouses (e.g., Snowflake, BigQuery, Redshift).
Strong analytical and statistical skills, including experience with attribution modeling and cohort analysis.
Skilled in using data visualization tools like Looker Studio, Tableau, or similar.
Experience with ad platforms (e.g., Meta, Google Ads, TikTok) and customer data platforms (e.g., Segment, Amperity).
Excellent communication skills with the ability to present insights to both technical and non-technical audiences.
Detail-oriented, self-driven, and comfortable working in a fast-paced, collaborative environment.

Responsibilities:

Collect, clean, and analyze large datasets from marketing, eCommerce, CRM, and CDP platforms (e.g., Segment, Meta, Google Ads).
Integrate cross-channel data within cloud data warehouses (e.g., Snowflake, BigQuery) to support scalable, reliable reporting.
Build and maintain dashboards and reports using BI tools like Looker Studio or Tableau to visualize key metrics (CAC, ROAS, LTV, retention, etc.).
Develop attribution models to measure marketing effectiveness across the customer journey.
Conduct statistical and behavioral analysis to identify trends, patterns, and optimization opportunities.
Partner with stakeholders to define KPIs, support testing strategies, and align insights with business goals.
Ensure data quality and resolve discrepancies across platforms and systems.
Stay current on analytics tools, data privacy standards, and emerging marketing measurement techniques.

Apply