CRM & Lifecycle Marketing Manager | Ruby Labs

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Requirements:

• Minimum of 3 years of hands-on experience in Email Marketing and Lifecycle Marketing.
• Proven experience with Customer.io and Mixpanel.
• Strong background in segmentation, automation, flow building, A/B testing, and email deliverability best practices.
• Excellent copywriting and communication skills in English.
• Strong analytical skills and experience using data to improve email performance.

Responsibilities:

• Lead and execute the email marketing strategy across all Ruby Labs brands.
• Build, improve, and maintain automated email flows to increase user engagement and retention.
• Implement and continuously optimize A/B tests on subject lines, copy, design, and CTAs to improve open and conversion rates.
• Develop advanced segmentation strategies to deliver personalized, relevant content to users.
• Collaborate with the marketing team to write, design, and deliver effective email campaigns.
• Track and analyze email KPIs, ensuring data accuracy in Customer.io and Mixpanel.
• Monitor and improve domain reputation, deliverability, and compliance with GDPR and privacy regulations.
• Work closely with the Marketing Director, Data Analysts, and Managing Directors of each brand to align on email marketing priorities and goals.
• Own and manage Customer.io, ensuring optimal plan utilization, technical setup, and cost efficiency.