Lead UI/UX Designer

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Requirements:

• 5+ years designing digital products, ideally at a fast-moving startup.
• A portfolio that shows range across product, brand, and visual storytelling.
• Strong skills in Figma, motion tools (e.g. After Effects, Rive), and brand systems.
• You’ve worked on consumer products that actually shipped (bonus: large scale >1M DAUs).
• You care deeply about how something feels, not just how it looks.
• You can push for quality without getting stuck in polish.
• You’re energized by building from scratch, figuring things out, and shaping early-stage product.

Responsibilities:

• Own the visual identity of Toffee—across product, brand, and marketing.
• Design intuitive, beautiful UI/UX across mobile and web.
• Build and maintain a scalable design system without losing the soul of the product.
• Shape how the product moves and feels—through interaction design and subtle animations.
• Lead the creation of landing pages, social assets, and growth campaigns that convert.
• Collaborate directly with engineers and founders to ship high-quality work fast.
• Be both a hands-on designer and a creative partner to the rest of the team.