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Performance Growth Marketer

Posted 5 days agoViewed

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💎 Seniority level: Senior, 10 years

💸 Salary: 2500.0 - 3750.0 USD per month

🏢 Company: Invitro Capital

🗣️ Languages: English

⏳ Experience: 10 years

Requirements:
  • At least 10 years of hands-on experience in SEM and paid media management, with a strong record of driving measurable results.
  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • Extensive experience with major ad platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.) and proficiency in relevant analytics and campaign management tools.
Responsibilities:
  • Develop, implement, and optimize comprehensive SEM and paid advertising campaigns (including Google Ads, Bing, and social platforms) that align with our portfolio companies’ growth objectives.
  • Oversee multi-channel paid media budgets to ensure optimal ROI while monitoring, analyzing, and reporting on campaign performance.
  • Take ownership of campaigns from setup to execution, making real-time adjustments based on expert judgment and data insights.
  • Coordinate with the SEO and marketing automation teams to ensure an integrated digital marketing approach.
  • Lead A/B testing and experiment with new ad formats, bidding strategies, and audience segmentation techniques to maximize performance.
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