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Brand Marketing Lead

Posted 4 days agoViewed

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💎 Seniority level: Lead, 5+ years

💸 Salary: 122500.0 - 174500.0 USD per year

🏢 Company: Upwork👥 501-1000💰 over 8 years ago🫂 Last layoff about 2 years agoMarketplaceFreelanceCopywritingPeer to Peer

⏳ Experience: 5+ years

Requirements:
  • 5+ years of experience in brand marketing or integrated marketing; experience in brand-led or high-growth companies preferred, B2B tech a plus.
  • Strong track record of managing brand strategy and campaign development from insight to execution.
  • Deep understanding of brand positioning, audience segmentation, and full-funnel marketing.
  • Strong experience managing integrated marketing campaigns across paid, owned, and earned channels.
  • Excellent creative judgment and ability to partner with creative teams from concept through execution.
  • Skilled collaborator with experience leading cross-functional workstreams and driving alignment across stakeholders.
  • Highly organized with a strong operational mindset to operate in a fast-paced dynamic environment with the ability to prioritize and advance multiple projects simultaneously
  • Insight- and data-driven, with a strong grasp of measurement frameworks and performance tracking.
  • Exceptional communicator and storyteller who can build persuasive narratives that inspire action.
  • Passion for Upwork’s mission and a belief in the power of brand to drive business growth and customer connection.
Responsibilities:
  • Activate and operationalize Upwork’s brand strategy across new and developing business segments, ensuring clarity, consistency, and alignment with overarching brand architecture.
  • Help develop positioning and messaging that align with company objectives and inform how we show up across campaigns, content, and communications.
  • Partner closely with design, content, and product teams to scale and evolve the brand identity effectively in response to new market opportunities.
  • Develop integrated campaigns that drive category growth, brand awareness, and customer engagement.
  • Lead cross-functional briefings and planning meetings with teams like PMM, lifecycle, advocacy, content, and growth to align on priorities, insights, and activation plans.
  • Collaborate with cross-functional stakeholders (Product, PMM, Growth Marketing, Creative) to ensure strategic alignment and successful campaign execution.
  • Collaborate with creative teams and agency partners to bring big ideas to life with excellence, consistency, and storytelling depth.
  • Partner with marketing analytics and research teams to develop reporting frameworks for integrated brand campaigns.
  • Analyze campaign performance and market insights to continually refine brand strategy and drive business outcomes.
  • Monitor brand health and key performance metrics (e.g., awareness, consideration, perception, creative effectiveness) to inform ongoing improvements.
  • Stay attuned to market trends, audience needs, and competitor positioning to keep Upwork’s brand modern and culturally relevant.
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Related Jobs

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🔥 Brand Marketing Lead
Posted 4 days ago

📍 United States

🧭 Full-Time

💸 122500.0 - 174500.0 USD per year

  • 5+ years of experience in brand marketing or integrated marketing; experience in brand-led or high-growth companies preferred, B2B tech a plus.
  • Strong track record of managing brand strategy and campaign development from insight to execution.
  • Deep understanding of brand positioning, audience segmentation, and full-funnel marketing.
  • Strong experience managing integrated marketing campaigns across paid, owned, and earned channels.
  • Excellent creative judgment and ability to partner with creative teams from concept through execution.
  • Skilled collaborator with experience leading cross-functional workstreams and driving alignment across stakeholders.
  • Highly organized with a strong operational mindset to operate in a fast-paced dynamic environment with the ability to prioritize and advance multiple projects simultaneously
  • Insight- and data-driven, with a strong grasp of measurement frameworks and performance tracking.
  • Exceptional communicator and storyteller who can build persuasive narratives that inspire action.
  • Passion for Upwork’s mission and a belief in the power of brand to drive business growth and customer connection.
  • Activate and operationalize Upwork’s brand strategy across new and developing business segments, ensuring clarity, consistency, and alignment with overarching brand architecture.
  • Help develop positioning and messaging that align with company objectives and inform how we show up across campaigns, content, and communications.
  • Partner closely with design, content, and product teams to scale and evolve the brand identity effectively in response to new market opportunities.
  • Develop integrated campaigns that drive category growth, brand awareness, and customer engagement.
  • Lead cross-functional briefings and planning meetings with teams like PMM, lifecycle, advocacy, content, and growth to align on priorities, insights, and activation plans.
  • Collaborate with cross-functional stakeholders (Product, PMM, Growth Marketing, Creative) to ensure strategic alignment and successful campaign execution.
  • Collaborate with creative teams and agency partners to bring big ideas to life with excellence, consistency, and storytelling depth.
  • Partner with marketing analytics and research teams to develop reporting frameworks for integrated brand campaigns.
  • Analyze campaign performance and market insights to continually refine brand strategy and drive business outcomes.
  • Monitor brand health and key performance metrics (e.g., awareness, consideration, perception, creative effectiveness) to inform ongoing improvements.
  • Stay attuned to market trends, audience needs, and competitor positioning to keep Upwork’s brand modern and culturally relevant.

Data AnalysisCross-functional Team LeadershipCommunication SkillsAnalytical SkillsExcellent communication skillsMarket ResearchData visualizationMarketingStakeholder managementStrategic thinkingDigital Marketing

Posted 4 days ago
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