Demand Generation Manager - B2B

Posted 8 days agoViewed

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💎 Seniority level: Manager, 3+ years

📍 Location: United States, PST

💸 Salary: 100000.0 - 140000.0 USD per year

🏢 Company: Franki

⏳ Experience: 3+ years

🪄 Skills: SalesforceContent creationCommunication SkillsAnalytical SkillsWritingCross-functional collaborationLead GenerationDigital MarketingA/B testing

Requirements:

3+ years of B2B marketing experience, ideally in a growth-stage or high-velocity environment.
Strong lead generation and funnel optimization experience, with a clear track record of campaign success.
Excellent writing and editing skills—you know how to connect with your audience and drive action.
Deep analytical capabilities—comfortable owning pipeline metrics, making data-informed decisions, and presenting results.
Hands-on experience with tools like Salesforce, Google Ads, Meta Business Manager, and marketing automation platforms.
A strategic thinker and a self-starter who thrives in fast-paced, entrepreneurial environments.

Responsibilities:

Launch and manage campaigns across Google, Meta, email, and other high-performing channels to drive qualified leads to the sales team.
Own the performance of the full marketing funnel—tracking results, running tests, and optimizing conversion at every stage.
Develop briefs, conduct customer research, and create high-converting content including landing pages, video scripts, emails, and case studies.
Collaborate with freelancers, agencies, and internal stakeholders to bring campaigns to life—on time and on brand.
Work closely with Sales, Product, and Brand to ensure marketing supports business priorities and delivers measurable impact.

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