Senior Digital Media & Analytics Manager

View full description

Requirements:

• Minimum 5 years of experience managing multi-platform paid media campaigns (Meta, Google Ads, LinkedIn, TikTok, etc.).
• Strong analytical background with hands-on experience using GA4, Looker Studio, and social listening tools.
• Proven track record of managing media budgets and delivering measurable results in performance marketing.
• Experience with workflow automation tools (e.g., Zapier, Make, or similar platforms).
• Solid understanding of attribution, audience segmentation, and digital strategy.
• Fluent in English and Spanish (French is a plus).
• Strong communication and presentation skills with the ability to explain technical concepts clearly.
• Experience working in a fast-paced, fully remote, and multicultural environment.

Responsibilities:

• Execute and optimize paid acquisition campaigns across platforms such as Meta (Facebook, Instagram), Google Ads (Search & Display), LinkedIn, TikTok, and others.
• Monitor campaign performance and budgets, ensuring optimal media spend aligned with performance and branding goals.
• Conduct A/B testing and propose new acquisition and retention strategies.
• Collaborate with the Head of Paid Media Analytics to meet campaign KPIs across both B2B and B2C verticals.
• Implement AI tools and workflows to improve efficiency in campaign management.
• Collect, analyze, and interpret performance data using GA4, Looker Studio, and platform analytics.
• Translate data into actionable insights and strategic recommendations for internal teams and clients.
• Support social listening efforts and integrate findings into broader campaign strategies.
• Contribute to the development of automated marketing workflows using platforms such as Make, Zapier, or Workato.
• Stay up-to-date with emerging AI tools that can drive optimization and operational improvements.
• Work closely with cross-functional teams to scale automation efforts and enhance reporting accuracy.