Google Ads Lead Gen Specialist – Local Services

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Requirements:

• 2+ years of experience running Google Ads campaigns focused on local lead generation
• In-depth knowledge of Google Ads lead generation strategies and best practices
• Proven ability to manage 20+ client accounts simultaneously without sacrificing performance
• Strong understanding of search campaigns, conversion tracking, and form extensions
• Hands-on experience with Go High Level or a similar CRM platform
• Background working with service-based businesses; automotive industry experience is a strong advantage
• Highly organized and fast-paced — you can pivot quickly based on data without losing focus
• Excellent attention to detail across ad copy, keywords, and reporting
• Clear and proactive communicator with fluent English (written and verbal)
• Reliable internet connection and a professional remote setup (camera, mic, etc.)

Responsibilities:

• Conduct in-depth keyword research and write high-converting ad copy
• Launch, manage, and optimize Google Ads campaigns with daily budgets of $33–$100+
• Run A/B tests on ad copy, creative assets, and landing pages to improve cost per lead and conversion rates
• Monitor and adjust campaigns daily based on performance metrics and real-time data
• Identify opportunities for campaign improvements and recommend creative strategies to improve performance
• Ensure funnels and landing pages are fully optimized and technically sound before traffic is sent
• Collaborate with internal teams including Account Managers, landing page builders, and tech specialists to execute cohesive campaigns
• Provide clear and actionable performance reports and insights to internal stakeholders