SEO/AEO Growth Lead

G
GraphiteGrowth Agency
MexicoFull-TimeSenior
Salary not disclosed
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Job Details

Languages
English
Experience
4+ years
Required Skills
Project ManagementData AnalysisGoogle AnalyticsContent creationSEOA/B testing

Requirements

  • 4+ years of agency or in-house experience with technical SEO and content strategy and/or general experience and awareness of the digital marketing space, including paid search, SEO, social, some digital marketing strategies
  • Exceptional data analysis skills
  • Agency or in-house experience with PPC, SEM, paid search, and paid ads
  • Excellent product sense and solving challenging problems with simple elegant product solutions
  • Strong understanding of how the web and native app ecosystems work
  • Experience working with several data and product tools (Google Analytics, Excel, Data Studio, Amplitude, SEMRush, Ahrefs, Asana, Jira, etc.)
  • Experience overseeing and managing a team of direct collaborators
  • Experience managing client deliverables promptly

Responsibilities

  • Work collaboratively on complex, large-scale, time-critical projects
  • Forecast performance set targets, build reporting, and communicate pacing towards targets
  • Monitor the performance of top consumer tech companies we work with and their competitors
  • Analyze digital marketing campaigns, and website performance, identify trends, and provide recommendations
  • Conduct A/B tests that optimize the overall marketing program
  • Craft compelling business cases for growth marketing projects including opportunity sizing with Analytics and Finance teams
  • Identify, evaluate, and prioritize scalable web platforms and page-level SEO projects based on traffic and revenue growth opportunities
  • Coordinate with data science to perform analysis on organic traffic changes
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