Marketing Strategist

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Requirements:

• 5–7 years of overall experience, with 2–4 years in marketing, content creation, or campaign/project coordination
• Excellent writing and editing skills; ability to turn concepts into engaging content.
• Familiarity with marketing platforms and CRMs like Salesforce, HubSpot, Google Analytics.
• Strong organizational skills and the ability to manage multiple projects and deadlines.
• Proactive, collaborative mindset with attention to detail.

Responsibilities:

• Plan and execute multi-channel marketing campaigns (email, social media, digital, events).
• Coordinate timelines, messaging, and deliverables across teams to ensure smooth execution.
• Support ABM efforts by tailoring outreach and content for high-priority accounts.
• Develop and refine marketing content such as email copy, landing pages, social posts, and one-pagers.
• Maintain a content calendar aligned with campaign goals and product milestones.
• Collaborate with internal experts and designers to create compelling marketing collateral.
• Conduct research on industry trends, competitor activity, and audience behavior.
• Help identify new marketing opportunities and contribute to strategic planning discussions.
• Track and analyze campaign performance using tools like HubSpot, Google Analytics, and LinkedIn Campaign Manager.
• Report on key metrics (e.g., engagement, conversions) and recommend improvements.
• Work closely with sales and partnership teams to ensure alignment with business goals.
• Provide marketing support for events, webinars, and customer engagement programs.