Senior Manager, Paid Social User Acquisition

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Requirements:

• 6+ years of hands-on paid social experience managing performance-focused campaigns at scale
• Strong executional chops with Meta & TikTok Ads Manager plus at least 1 other platform (Snap, Reddit, or X)
• Experience owning an annual performance budget over 8-figures
• Strong understanding of attribution, cohort analysis, incrementality, and LTV modeling — especially in the context of mobile UA
• Experience managing platforms based on different campaign optimization goals including CAC and ROAS
• Proficiency in campaign analytics and performance reporting (Tableau and AppsFlyer)
• Deep experience with Social creative including best practices, creative testing, and effective ad types on a per platform basis.
• Highly organized, collaborative, and a self-starter — comfortable operating with autonomy in a fast-moving environment
• Experience working cross-functionally with creative, product, and analytics teams
• Strong written and verbal communication skills, including the ability to present to senior leadership

Responsibilities:

• Oversee 9 figure annual media budget, ensuring efficient allocation of resources and alignment with business priorities
• Own the day-to-day strategy, execution, and optimization of paid social campaigns across Meta, TikTok, Snap, Reddit, and X.
• Implement tracking and measurement systems to evaluate the effectiveness of paid media campaigns
• Present reporting to cross functional and VP-level stakeholders synthesizing results into clear next steps
• Drive efficient CAC through rigorous testing, audience expansion, channel diversification, and creative iteration
• Collaborate with cross-functional teams including Creative, Analytics, CRM, Product, and Engineering
• Work closely with our external agency to ensure flawless execution, testing velocity, and budget pacing
• Leverage tools like Ads Managers, AppsFlyer, and Tableau to monitor performance and uncover opportunities
• Partner with our in-house Creative Strategy lead to execute creative tests with speed and structure
• Mentor and manage one direct report while contributing to broader team-wide initiatives