Media Buyer- Remote Philippines

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Requirements:

• Education. A Bachelor’s degree in digital marketing, communication, computer science, or a related field is required.
• Experience. 3–5 years of hands-on experience managing Google Ads campaigns, ideally in an eCommerce or direct-response environment.
• Tech Stack Knowledge. Proficiency in Google Ads, Google Analytics, Looker Studio, Shopify, and third-party attribution tools (Triple Whale, Northbeam, etc.).
• Analytical Mindset. Strong data skills — ability to draw insights from numbers and act on them quickly.
• Creative Thinking. A keen eye for what makes a winning ad creative and landing page, with the ability to test and optimize effectively.
• Communication skills. Exceptional written and verbal English communication skills to collaborate effectively with stakeholders, cross-functional teams, and external partners.
• Self-Starter. Thrives in a remote setting with autonomy, accountability, and high attention to detail.
• Project management. Ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet tight deadlines.
• Adaptability. Flexibility to adjust strategies based on analytics, industry trends, and evolving customer needs.

Responsibilities:

• Developing strategies. Create data-driven Google Ads strategies tailored to the target audience and aligned with business goals. Strategic planning should incorporate SEO, paid media, creative testing, and innovation to maximize reach.
• Analyzing metrics. Use analytics tools such as Google Analytics, Shopify, third-party attribution tools (tripplewhale, northbeam, etc.) to track campaign performance, identify trends, and optimize strategies. This analysis also includes monitoring metrics like engagement rates, website traffic, and conversions.
• Manage day-to-day execution of campaigns across multiple accounts — including budgeting, pacing, targeting, and A/B testing of ad creatives and landing pages.
• Collaborating. Work closely with the marketing and creative teams to execute cohesive campaigns that reflect the company’s vision.
• Innovation. Stay ahead of trends in the PPC space, test new betas and strategies, and bring proactive ideas to the table to keep clients ahead of the competition.
• Client-Facing Communication. Clearly communicate results, insights, and strategy updates to internal and external stakeholders.
• Designing content. Collaborate with graphic design and content creation teams to produce high-quality digital content that aligns with user experience goals.
• Monitoring market trends. Stay updated on digital marketing trends and tools to ensure strategies remain innovative and competitive in the ever-evolving digital landscape.
• Landing Page Feedback. Work with designers and CRO specialists to ensure landing pages are optimized for paid traffic.