Growth Marketing Manager - Mexico

View full description

Requirements:

• Proven experience in a performance marketing role, preferably with strong experience in both paid and organic channels.
• Experience in tech or start-up sectors in Mexico is strongly preferred.
• Keen analytical skills, with the ability to turn complex, disparate datasets into insights that drive strategies and solutions.
• Excellent verbal and written communication skills, allowing you to successfully influence and communicate complex information clearly to your colleagues and through marketing material.
• Strong cross-functional skills, including working with data, product, copywriting and design teams.
• Full proficiency in Spanish and English is required.

Responsibilities:

• Driving marketing strategies and plans based on deep knowledge of the Mexico market
• Developing online marketing campaigns spanning across channels including Meta, Google, TikTok and more; owning end-to-end planning from conceptualisation, planning, execution, to post-campaign analysis and reporting
• Partnering and coordinating with partnerships, events, social, community, external agencies, and other functions to ensure the holistic success of campaigns
• Staying abreast of industry trends and best practices to inform marketing strategies and tactics
• Scaling and improving marketing workflows and processes, with a focus on automation and efficiency