Senior Analyst, Marketing & Commerce Analytics

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Requirements:

• At least 3-5 years of data analytics experience, inclusive of Marketing-focussed analyses and models, e.g. segmentation, retention, loyalty programmes, MMM.
• Strong experience using SQL for multi-table aggregate queries
• Familiar with Python, including pandas and other associated data libraries
• Ability to clearly articulate and present insights to technical and non-technical teams alike

Responsibilities:

• Provide insights and reporting that deepen the understanding of the customer and the impact of our marketing, merchandising, and product strategies - including attribution, churn prediction, lifetime value modeling, experiment methodology, and segmentation.
• Analyze A/B and multivariate tests and serve as an advocate for proper experimental design and testing
• Develop and regularly report against KPIs that accurately reflect the health and potential of the business, with a focus on marketing KPIs (marketing channel performance, LTV, CAC, etc.)
• Own and expand existing dashboards and reporting and democratize data access so stakeholders can better understand and act on data and insights
• Proactively identify and produce new types of analyses and reports to meet business stakeholders’ needs
• Support the enhancement of the analytics stack with new tools and technologies