Digital4Startups Inc. - Senior Digital Marketing Strategist & Team Lead

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Requirements:

• 5+ years of experience managing paid media campaigns, preferably in an agency setting
• 3+ years leading or mentoring others in a professional environment
• 3+ years of client-facing (if from an agency or platform) or executive-facing (if from in-house) experience
• Expertise in Google Ads, Meta Business Suite, LinkedIn Campaign Manager, and reporting tools
• Experience and comfort analyzing client results in Google Analytics 4 and Google Data Studio
• Google Ads Skillshop certifications in Google Search Ads and at least one other category
• Experience in Microsoft Excel and PowerPoint
• Experience with Google Drive, Google Sheets, and Google Slides
• The ability to analyze data to tell a story that communicates that data to clients
• Demonstrated ability to translate loose ideas into polished deliverables
• Ability to work remotely independently while balancing multiple client accounts and priorities
• A systems mindset: You document what works and are constantly looking to find efficiencies
• Networking experience
• Strong communication skills - both written and verbal - and executive presence in client meetings
• Attention to detail
• Curiosity and a growth mindset: Be excited to teach, and always eager to learn
• Comfort with remote work and occasional travel to Chicago (at least 4x per year)

Responsibilities:

• Lead and manage a small team (pod) of 1-3 marketers, fostering mentorship, collaboration, and client success
• Own digital strategy and campaign performance for a portfolio of clients across paid media platforms (Google Ads, Meta, LinkedIn, etc.)
• Translate client goals into actionable digital media strategies with media plans and KPIs, regularly analyzing and optimizing results
• Serve as the primary point of contact for your clients, ensuring clear communication and strategic alignment
• Develop and review ad copy, creative briefs, content calendars, and testing strategies in collaboration with internal and client teams.
• Stay ahead of digital marketing trends and proactively identify new opportunities for client growth
• Build scalable systems (SOPs, project workflows, QA processes) that improve efficiency and consistency
• Partner with cross-functional teammates to develop creative briefs, content calendars, and testing strategies
• Attend key client meetings and occasional in-person events (primarily Chicago-based)
• Mentor and develop the other marketers in your pod, inspiring them while also driving results
• Form connections with our clients and your fellow team members, because people do business with people, not companies.
• Champion a culture of curiosity, accountability, and structured thinking
• Have opportunities to grow and advance in the organization