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Web & Marketing Content Designer

Posted about 1 month agoViewed

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💎 Seniority level: Junior, 2+ years

💸 Salary: 60000.0 - 70000.0 USD per year

🔍 Industry: Educational Services

🗣️ Languages: English

⏳ Experience: 2+ years

Requirements:
  • Bachelor’s degree in Web Design & Development, Graphic Design, Digital Marketing, or a related field (or equivalent work experience)
  • 2+ years of experience in web or visual design, content management, or digital marketing
  • Proficiency in designing, managing, and creating content within CMS platforms (HubSpot and WordPress preferred)
  • Strong visual design skills with a razor-sharp eye for layout, branding, and messaging
  • Skilled in publishing and maintaining digital assets with a high degree of accuracy and attention to detail, producing error-free results
  • Basic proficiency in HTML and CSS
  • Comfortable using Google Workspace (Docs, Slides, Sheets), Gmail, and tools like Asana
  • Excellent verbal and written communication skills
Responsibilities:
  • Design, build, and maintain visually engaging, responsive websites within our HubSpot and WordPress CMS platforms.
  • Create and refine content layouts that support marketing goals and deliver a smooth, engaging customer experience (CX).
  • Customize themes and page templates using basic HTML and CSS—no advanced coding required.
  • Ensure visual consistency by applying brand standards across fonts, colors, and page elements.
  • Optimize pages for searchability and accessibility using on-page SEO best practices (e.g. headings, meta tags, and alt text).
  • Create and edit high-quality graphics and digital assets using Canva, Adobe Creative Suite, or similar tools to support website content and marketing campaigns.
  • Collect, manage, and optimize media assets (images, videos, PDFs) to ensure strong visual quality and brand alignment.
  • Stay current with digital design trends, UX principles, and visual storytelling to keep our websites, brand, and digital marketing assets modern and compelling.
  • Maintain consistency in voice, tone, and visual identity across all digital content.
  • Occasionally craft and/or refine engaging, brand-aligned copy that attracts customers, delights users, and drives conversions.
  • Demonstrate meticulous attention to detail for all published content, including multiple checks and re-checks to ensure accuracy and design excellence.
  • Manage ongoing content updates accurately and consistently, ensuring all content reflects our brand and is ready to publish.
  • Document processes and procedures related to web content management to support cross-functional collaboration.
  • Update CMS core, themes, plugins, and third-party integrations regularly to ensure site security and consistent functionality.
  • Diagnose and resolve issues with plugins, themes, or code to maintain optimal website performance and user experience (UX).
  • Optimize website performance by reducing page load times and minimizing resource use, including images and scripts.
  • Monitor sites regularly for broken links, loading issues, or inaccuracies and address them promptly.
  • Follow and implement best practices for web usability, accessibility, and browser compatibility.
  • Participate in weekly Admissions Department meetings to identify and resolve departmental issues affecting the customer experience (CX).
  • Perform additional responsibilities to support departmental, executive, and company objectives as needed.
  • Contribute to building a collaborative, positive, and fun work environment for you and your colleagues!
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