FreeBets Manager

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Requirements:

• Proven experience in a senior content or SEO leadership role at a top affiliate, publisher, or betting brand.
• A brand-builder’s mindset and track record – demonstrating the creativity and executional skills that transform a content site into a trusted consumer destination.
• A track record of delivering significant YoY organic traffic and conversion growth.
• Deep knowledge of Google's organic ecosystem, affiliate models, and the content strategies that move the needle.
• Experience working cross-functionally with commercial, creative, tech, and performance marketing teams.
• Strong understanding of sports and betting audiences – from casual bettors to high-intent players.
• Comfort working with data tools and analytics platforms (GA4, Search Console, Ahrefs, Semrush etc.), and translating insights into action.
• A team-first, results-driven approach with strong leadership and mentoring capabilities.
• Excellent communication, leadership, and project management abilities.
• Ability to manage several projects simultaneously.

Responsibilities:

• Own and evolve the site vision and roadmap – driving performance across content, SEO, and brand.
• Build Freebets.com into a trusted, recognisable brand in the sports betting space through thoughtful, helpful, and expert-driven content experiences.
• Deliver high-impact SEO strategies that scale internationally and adapt to changing SERP dynamics and user intent.
• Lead data-led decisions – analysing performance, identifying opportunities, and adapting tactics to grow traffic, engagement, and revenue.
• Collaborate with PR, Social, and Email teams to amplify the brand, ensuring a consistent tone of voice and presence across channels.
• Work hand-in-hand with Product, Design, and CRO teams to improve user journeys, test new ideas, and deliver a seamless, high-converting experience.
• Champion quality, trust, and authority – ensuring all content meets high editorial standards and Google’s E-E-A-T guidelines while also setting Freebets.com apart from the competition with original, insightful, and user-first experiences.
• Develop site monetisation strategies – including promotional content, call-to-actions, and campaign planning with commercial teams.
• Manage, mentor, and grow a high-performing team across editorial, SEO, and content production.
• Play a pivotal role in shaping the future of a major affiliate brand with strong foundations and global ambitions.
• Join a high-calibre team of specialists in content, SEO, design, PR, and product – all focused on innovation and growth.
• Autonomy and support to shape your strategy and see it through – we back good ideas.