Senior Marketing Automation Manager (Mexico-Based, Remote)

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Requirements:

• At least 10 years of hands-on marketing automation experience with a proven record of driving significant business results.
• Prior experience planning, executing, and optimizing programmatic advertising campaigns.
• Advanced knowledge of marketing automation platforms and a strong grasp of data analytics and campaign optimization.
• Familiarity with programmatic advertising platforms (DSPs, DMPs) and digital ad buying processes is a plus.

Responsibilities:

• Design, deploy, and manage advanced marketing automation strategies across email, CRM, social, and other digital channels to optimize customer engagement and conversion rates.
• Oversee the integration and optimization of leading marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
• Develop and execute customer lifecycle campaigns that produce immediate, measurable improvements in engagement, conversion, and retention.
• Leverage analytics and reporting tools to continuously refine automation workflows and enhance overall performance.
• Coordinate with SEO, SEM, and creative teams to ensure a unified digital marketing strategy.
• Deliver rapid and impactful improvements to our marketing operations using your proven expertise.
• Develop, execute, and optimize programmatic ad campaigns—managing DSP platforms, bid strategies, and audience segmentation—to complement our automation efforts and drive targeted, data-driven ad placements.