Senior SEM & Paid Ads Manager (Mexico-Based, Remote)

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Requirements:

• At least 10 years of hands-on experience in SEM and paid media management, with a strong record of driving measurable results.
• Extensive experience with major ad platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.) and proficiency in relevant analytics and campaign management tools.
• Demonstrated ability to deliver rapid, tangible improvements in campaign performance.

Responsibilities:

• Develop, implement, and optimize comprehensive SEM and paid advertising campaigns (including Google Ads, Bing, and social platforms) that align with our portfolio companies’ growth objectives.
• Oversee multi-channel paid media budgets to ensure optimal ROI while monitoring, analyzing, and reporting on campaign performance.
• Take ownership of campaigns from setup to execution, making real-time adjustments based on expert judgment and data insights.
• Coordinate with the SEO and marketing automation teams to ensure an integrated digital marketing approach.
• Lead A/B testing and experiment with new ad formats, bidding strategies, and audience segmentation techniques to maximize performance.