Paid Media Buyer

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Requirements:

• Bachelor’s degree in Marketing, Advertising, Business, or related field.
• 3+ years of hands-on experience managing substantial ad budgets across Google Ads (Search, Display, Discovery, YouTube) and Microsoft Ads with proven success.
• At least 2 years of experience executing Native advertising campaigns, ideally within the health supplement or related industries.
• Advanced proficiency with Google Ads Editor, Microsoft Advertising Editor, Google Analytics, and Excel for detailed data analysis and reporting.
• Familiarity with BI tools (e.g., Power BI) is highly desirable.
• Exceptional analytical skills with the ability to interpret complex data into actionable insights.
• Excellent written and verbal communication skills, capable of working collaboratively and independently.
• Strong organizational skills and the ability to manage multiple campaigns and priorities simultaneously.
• Entrepreneurial mindset, innovative thinker, proactive problem solver.

Responsibilities:

• Strategically develop, execute, and optimize advertising campaigns across Google Ads, Microsoft Ads, and Native platforms.
• Perform extensive A/B testing on ad creatives, landing pages, messaging, and audience targeting to drive performance improvements.
• Utilize analytics tools (Google Analytics,PowerBI) to continuously enhance campaign performance and efficiency.
• Stay current on digital marketing trends, competitor strategies, advertising algorithms, and platform updates, proactively identifying opportunities for growth.
• Collaborate effectively with internal creative, design, copywriting, and web development teams to deliver cohesive and high-converting advertising campaigns and landing pages.
• Oversee budget allocation across advertising channels, closely monitoring performance metrics such as ROAS, CAC, conversion rates, and overall profitability.
• Ensure campaign compliance with FTC guidelines and platform-specific advertising policies, proactively managing risk.
• Regularly analyze and report on campaign results, providing actionable insights and recommendations to senior management and cross-functional stakeholders.
• Foster and maintain strong relationships with external vendors, advertising platforms, and technology providers to maximize performance and efficiency.
• Explore emerging advertising platforms and technologies, testing and implementing innovative approaches to maintain competitive advantage.