Director, Omnichannel Media Analytics – Pharma Media

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Requirements:

• Minimum of 10 years of analytics and reporting experience, with a background in pharmaceutical and digital marketing (combination of client and agency experience preferred)
• Expertise with Tableau and programming languages like SQL
• Familiarity with syndicated data sources (e.g., IQVIA, claims data, etc.)
• Understanding of and experience using analytical concepts and statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations
• Working knowledge of data mining principles: predictive analytics, mapping, collecting data from multiple data systems on premises and cloud-based data sources

Responsibilities:

• Drive Spring & Bond’s reporting and analytics program
• Serve as the liaison to the VP, Business Intelligence, and collaborate closely with the data engineering team, strategy team, and cross-office peers to enhance Spring & Bond’s data initiatives, analytics programs, and practices
• Lead cross-functional projects using data modeling and analysis techniques to uncover insights that guide strategic decisions
• Examine, interpret, and communicate the results and business impact of analytical initiatives to key internal stakeholders and client teams
• Support omnichannel initiatives and coordinate with marketing technology on methodology and execution of customer campaigns
• Develop and own analysis approaches for engagement activities, targeting analysis, reporting, and ad hoc requests with a focus on omnichannel
• Develop models and synthesize recommendations on the best path forward for specific products
• Oversee projects and provide guidance to project teams on research and client-related issues
• Own and direct all aspects of client development and direction, ensuring client satisfaction with project deliverables