Director of Revenue Growth & Lead Generation | Remote | Latin America Only

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💎 Seniority level: Director, 4+ years

📍 Location: Nicaragua, Panama, El Salvador, Brazil, Honduras, EST

🔍 Industry: Marketing

🏢 Company: Remote Talent LATAM

🗣️ Languages: English

⏳ Experience: 4+ years

🪄 Skills: Project ManagementData AnalysisSalesforceGoogle AnalyticsContent creationSEORESTful APIsClient relationship managementMarketingTeam managementLead GenerationStrategic thinkingDigital MarketingCRM

Requirements:

Proven experience driving B2B revenue growth through strategic lead generation and marketing initiatives.
Expertise in CRM platforms, including customization and lead management.
Strong background in marketing automation and execution of targeted email campaigns.
Experience with both outbound (cold lead acquisition) and inbound lead generation strategies.
Ability to design and optimize B2B buyer journeys to enhance lead nurturing and conversion.
Leadership experience in managing project execution, meeting deadlines, and aligning cross-functional teams.

Responsibilities:

Lead & Execute Growth Strategy: Develop and implement a comprehensive revenue growth and lead generation strategy that aligns marketing, sales, and client acquisition efforts.
CRM & Lead Management: Optimize CRM processes to track, nurture, and convert leads effectively. Includes report and dashboard creation as well as basic administrative changes as needed.
Marketing Automation & Buyer Journeys: Design, implement, and refine B2B buyer journeys and automated workflows to improve engagement and conversion rates
Email Campaign Development: Write and oversee high-converting email marketing campaigns that nurture and convert leads
Cold & Inbound Lead Generation: Develop and execute strategies for both outbound prospecting and inbound marketing to drive a predictable pipeline
Sales & Marketing Alignment: Work closely with sales teams to ensure lead handoff, follow-ups, and revenue-driving initiatives are fully optimized
Project Execution & Deadline Management: Oversee lead generation and marketing campaigns, ensuring they are executed efficiently and meet business objectives
Performance Tracking & Optimization: Monitor key revenue and lead generation metrics, using data to refine strategies and improve ROI through Salesforce reports and dashboards.

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