Sales Trade Analyst

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Requirements:

• 3+ years’ experience in sales analytics, trade marketing, or related in the food CPG industry
• Analytical thinking: able to measure sales trends, promotional effectiveness (ROI), and use data to make meaningful recommendations to Senior Leadership that impact the business in a significant way
• Advanced PowerPoint and Excel skills; translating data into storytelling to influence critical decisions
• Bachelor’s degree in Business Administration, or related field
• Proficiency in Excel, SQL, and business intelligence tools (Power BI)
• Excellent communication and presentation skills to convey insights to technical and non-technical audiences
• Detail-orientated with strong organizational and time management skills

Responsibilities:

• Monitor and analyze trade spending to ensure alignment with budgets and ROI objectives.
• Identify opportunities to optimize trade spending and improve promotional impact.
• Assist in developing trade spend forecasts and budget allocations.
• Collaborate with sales teams to provide data-driven insights for customer meetings and negotiations.
• Assist in the development of sales presentations and materials using analytical insights.
• Track and report on key sales initiatives and promotional activities.
• Conduct market research to understand industry dynamics, competitive landscape, and consumer trends.
• Analyze competitor activities and provide insights to support strategic decision-making.
• Work closely with marketing, finance, and operations to align sales strategies with trade marketing initiatives.
• Participate in cross-functional meetings to provide analytical support for business planning.
• Identify and implement process improvements to enhance data accuracy and reporting efficiency.
• Stay current with industry’s best practices and analytical tools to continuously enhance trade analytics capabilities