Social Media Manager/Strategist

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Requirements:

• Minimum of 3–5 years of hands-on experience in social media management, content creation, and influencer marketing—preferably within a direct-to-consumer or e-commerce brand environment.
• Fluent in English, with outstanding verbal and written communication skills.
• Must have strong copywriting skills with the ability to craft compelling social media captions, engaging newsletter content, thoughtful influencer outreach, and scroll-stopping video scripts that reflect the brand’s voice and values.
• Skilled in creating and editing content for Instagram (posts, Stories, Reels), TikTok, and YouTube Shorts.
• Must be proficient in Canva and capable of producing visually cohesive content from scratch, without relying on pre-made templates.
• Demonstrated ability to build and manage content calendars, plan ahead for campaigns, and organize UGC and influencer content in a structured, timely, and strategic manner.
• Due to the nature of our business as a baby and lifestyle brand, this role is suited to women aged 28 and above who naturally understand and can authentically connect with our core audience of modern mothers and caregivers.
• Honesty and Reliability: These are two of our most important values. Being transparent and honest is fundamental for success in this role. Consistency and reliability is also a core aspect of this role.
• You should have a network that helps you stay on top of current strategies that are working on Amazon.com and enjoy taking this information to run some tests to see if we can emulate results.
• Fast internet and a professional home work setup: As this is a work from home digital position, regular internet outages or poor connections won’t set you up for success. A speed test and backup power will be required for this role.

Responsibilities:

• Develop and write engaging, platform-specific content for social media channels such as Instagram and Facebook and Pinterest.
• Serve as the first point of contact for influencers and Amazon affiliates, ensuring prompt, warm, and brand-consistent communication.
• Proactively grow our target audience by engaging with posts from affiliates, influencers, and community members who align with our ideal customer profile.
• Collaborate closely with the Founder of BEBE BASK to co-develop the overall content calendar, ensuring alignment with brand priorities and upcoming campaigns.
• Stay ahead of social media trends, platform updates, and audience behaviors to identify new opportunities and ensure the brand remains relevant and competitive.
• Confidently use Canva to design custom social media posts and stories that align with written content and brand guidelines.
• Develop concise, trend-driven scripts for Instagram Reels that immediately capture viewer attention and clearly communicate the brand message.
• Monitor KPIs, track engagement metrics, and use analytics tools to evaluate performance. Adjust strategies based on insights to improve reach, engagement, and ROI.
• Take full responsibility for crafting engaging, on-brand copy for our email newsletters.
• Play a key role in launching new products by working closely with the Founder and our Catalog Manager to develop and execute launch strategies across social media and email.
• Work directly with the Founder to align on brand direction, content priorities, and overall strategy. You’ll also collaborate closely with teams to ensure cohesive messaging across all channels.