Social Media Manager/Strategist

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Requirements:

• Minimum of 3–5 years of hands-on experience in social media management, content creation, and influencer marketing—preferably within a direct-to-consumer or e-commerce brand environment.
• Fluent in English, with outstanding verbal and written communication skills.
• Must have strong copywriting skills with the ability to craft compelling social media captions, engaging newsletter content, thoughtful influencer outreach, and scroll-stopping video scripts that reflect the brand’s voice and values.
• Skilled in creating and editing content for Instagram (posts, Stories, Reels), TikTok, and YouTube Shorts.
• Proficient in Canva and capable of producing visually cohesive content from scratch, without relying on pre-made templates.
• Demonstrated ability to build and manage content calendars, plan ahead for campaigns, and organize UGC and influencer content in a structured, timely, and strategic manner.
• Suited to women aged 28 and above who naturally understand and can authentically connect with our core audience of modern mothers and caregivers.
• Fast internet and a professional home work setup: As this is a work from home digital position, regular internet outages or poor connections won’t set you up for success. A speed test and backup power will be required for this role.

Responsibilities:

• Develop and write engaging, platform-specific content for social media channels, with a primary focus on Instagram, as well as Facebook, Tik Tok and Pinterest.
• Serve as the first point of contact for influencers and Amazon affiliates, ensuring prompt, warm, and brand-consistent communication.
• Proactively grow our target audience by engaging with posts from affiliates, influencers, and community members who align with our ideal customer profile.
• Collaborate closely with the Founder of BEBE BASK to co-develop the overall content calendar, ensuring alignment with brand priorities and upcoming campaigns.
• Stay ahead of social media trends, platform updates, and audience behaviors to identify new opportunities and ensure the brand remains relevant and competitive.
• Confidently use Canva to design custom social media posts and stories that align with written content and brand guidelines.
• Develop concise, trend-driven scripts for Instagram Reels that immediately capture viewer attention and clearly communicate the brand message.
• Monitor KPIs, track engagement metrics, and use analytics tools to evaluate performance.
• Take full responsibility for crafting engaging, on-brand copy for our email newsletters.
• Play a key role in launching new products by working closely with the Founder and our Catalog Manager to develop and execute launch strategies across social media and email.
• Work directly with the Founder to align on brand direction, content priorities, and overall strategy.