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Director, Media Relations (Food & Beverage)

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Requirements:

Food & beverage experience is a must!

Responsibilities:

• Joining Praytell’s Media Team to support brands in our Imbibe & Dine practice, which spans beer, wine & spirits, food & beverage, and restaurant clients.
• Accountable for inserting our clients into culturally-relevant media conversations across verticals.
• Developing compelling media angles and identifying feature storytelling opportunities to generate interest and secure coverage; both traditional (e.g., print, online, broadcast) and emerging (e.g., Substacks, podcasts, social/digital video, e-newsletters).
• Driving detailed, innovative media strategies and all aspects of their execution in collaboration with the account team.
• Providing strategic input on campaign strategies and plans, sharing strong, insight-driven POVs, builds and pushes.
• Working with the account team on media lists, press releases, briefing docs, bylines and mailers.
• Cultivating and expanding your relationships with media (including digital, social, broadcast, etc.); networking with media to build relationships via virtual/IRL meet-and-greets.
• Managing proactive and reactive media relations for clients.
• Mentoring and training junior staff in media relations strategy and skills, which includes participating in and leading development programs for staff and culture initiatives.
• Staying up-to-date on industry news, trends and updates to inform media strategy and recommend new pitch angles/ideas.
• Collaborating with other members of the Media Team to develop ongoing industry POVs, share learnings from media meetings, and act as a media relations brain trust for the PR department.
• Participating in new business opportunities (note, this may require occasional travel), as well as mentorship and training programs for junior staff development.
• Joining client calls and serving as the subject matter expert on media trends, emerging platforms, target outlets, etc.
• Media training spokespeople as part of upcoming campaign work and staffing interviews on behalf of clients.

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