Associate Director, Growth & Performance

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Requirements:

• 5+ years in performance marketing, growth marketing, or similar roles.
• Deep experience with Google Ads, Meta Ads, and paid media management (budgeting, strategy, execution).
• Experience with multi-location marketing and geo-targeted campaigns.
• Strong analytical skills—proficient in GA4, Amplitude, Looker, SQL (a plus), or similar tools.
• Experience with vacation rentals, hospitality, travel, or marketplace businesses is a plus.

Responsibilities:

• Own and optimize all paid marketing channels (Google Ads, Meta, YouTube, Display, TikTok, and more) to drive direct bookings and supply growth.
• Develop and execute geo-targeted paid strategies to scale efficiently across multiple locations.
• Take a data-first approach to campaign management, ensuring spend is optimized for CAC, LTV, and ROAS.
• Transition ownership from an external agency, bringing a proactive, hands-on approach to campaign execution and performance optimization.
• Work on attribution modeling and multi-touch measurement, improving how we track direct bookings, incrementality, and performance KPIs.
• Collaborate with brand marketing & CRM teams to drive retention, optimize landing pages, and run conversion experiments.
• Lead and support the listings & distribution team, ensuring all properties are fully optimized for visibility, conversion, and revenue performance.
• Identify and execute strategies to improve listing performance for high-revenue properties, driving better rankings, pricing, and conversion rates.
• Ensure listings data and distribution are aligned across OTAs (Airbnb, Vrbo, Booking.com) and direct channels.
• Help manage key portfolio assets, making sure marketing efforts exceed owner expectations.
• Work cross-functionally with channel managers to ensure platform performance is aligned with growth and revenue goals.
• Own CAC, LTV, and direct booking attribution, working closely with our analytics tools (GA4, Amplitude, Looker).
• Build and manage reporting dashboards, providing clear insights into marketing performance, spend efficiency, and listing success.
• Run A/B tests on landing pages and conversion funnels, improving user acquisition and retention metrics.
• Develop and refine tracking methodologies to ensure accurate measurement of multi-channel performance.
• Work with Revenue, Ops, Product, Engineering, Brand, Owner Experience, and Field Ops to drive performance across all marketing efforts.
• Be a key resource for owners and stakeholders, communicating marketing performance and property success strategies.
• Assist in retention marketing (email, SMS, loyalty programs), ensuring paid marketing efforts support long-term brand growth.