Facebook Ads User Acquisition Manager (Adult/Dating Vertical) (Europe - Remote)

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Requirements:

• Experience in Media Buying: Minimum of 3 years of experience in media buying, with proven success in managing campaigns.
• Analytical Proficiency: Strong analytical skills and experience with tools like Google Analytics, Voluum, and other industry-specific platforms to monitor, optimize, and report on performance.
• Technical Knowledge: Familiarity with various ad formats (banners, preroll, push traffic, popunders, in-page push, interstitials) and their application within media buying strategies.
• Negotiation and Relationship Management: Excellent communication and negotiation skills to secure optimal terms and build long-term partnerships with publishers and networks.
• Creative Optimization: Expertise in testing and optimizing creatives, managing ad fatigue, and coordinating with creative teams for effective content production.
• Adaptability and Agility: Ability to quickly adapt strategies in response to changing market conditions, platform regulations, and emerging opportunities.

Responsibilities:

• Plan, execute, and optimize paid media campaigns across platforms like TikTok Ads, Facebook Ads, Snapchat Ads, and direct media buys.
• Manage campaigns on ad networks such as Exoclick, TrafficJunky, TrafficStars, and Adsterra, with the option to train in adult-specific channels if applicable.
• Continuously improve campaign performance through A/B testing, targeting refinements, and budget allocation strategies to maximize ROI.
• Analyze campaign performance using tools like Google Analytics 4 (GA4) and other advanced analytics platforms.
• Generate comprehensive performance reports and provide actionable insights to refine strategies and achieve business goals.
• Test and optimize ad creatives, landing pages, and new formats based on performance metrics and market trends.
• Collaborate with cross-functional teams (Creative, Data, Product) to align advertising strategies with broader company objectives.
• Build and maintain relationships with publishers, ad networks, and other partners to secure favorable placements and negotiate optimal terms.
• Stay informed on industry trends, emerging opportunities, and platform policy changes to adapt strategies effectively.
• Leverage automation tools to enhance campaign management and streamline operations.
• Ensure all campaigns comply with platform regulations and industry standards, proactively managing risks related to ad compliance.