817 - Digital Marketing Specialist

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Requirements:

• 3+ years of experience in digital marketing, social media management, or content creation.
• Strong Experience with HubSpot as a primary tool for Marketing.
• Strong knowledge of email marketing platforms.
• Ability to develop and execute marketing strategy plans, aligning with the company's established goals.
• Proficiency in Canva or Adobe Creative Suite is a plus (Photoshop, Illustrator, InDesign).
• Experience with social media scheduling tools (Hootsuite, Buffer, or Sprout Social).
• Strong analytical skills with experience in campaign performance tracking and reporting.
• Excellent written and verbal communication skills.
• Ability to multitask and adapt in a fast-paced environment.

Responsibilities:

• Develop and execute social media strategies to enhance brand awareness and audience engagement.
• Create, schedule, and manage social media content across platforms like Instagram, LinkedIn, Facebook, and TikTok.
• Monitor trends and analytics to refine strategies and improve engagement.
• Plan, design, and manage email campaigns, including newsletters, promotional emails, and automated workflows.
• Segment audiences for personalized outreach and lead nurturing.
• Track key performance metrics (open rates, click-through rates, conversions) and optimize campaigns accordingly.
• Build and execute multi-channel digital marketing campaigns that align with business goals.
• Collaborate with design and sales teams to develop content that drives conversions.
• Analyze campaign performance and make data-driven adjustments to maximize ROI.
• Use tools like Google Analytics, Meta Business Suite, and HubSpot to track campaign success.
• Conduct A/B testing for email subject lines, ad creatives, and landing pages.
• Provide regular reports with insights and recommendations for improvement.