Performance Marketing Director - (Remote in Canada)

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Requirements:

• 7-10 Years in Performance Marketing: Proven experience managing $1M+ in monthly ad spend across platforms like Meta (Facebook/Instagram) and Google Ads.
• Direct Response E-com Expert: Heavy exposure to direct response marketing, including creative, media, and funnel optimization.
• Data Obsessed: Proficient in analytics platforms and Excel, with a knack for uncovering patterns and opportunities in data.
• Strategic Thinker & Doer: Capable of developing high-level strategies and executing them with precision.
• P&L Management: Experience balancing revenue growth with profitability targets.
• Exceptional Communicator: Clear and concise in articulating ideas, strategies, and results.

Responsibilities:

• Partnering with creative teams to develop and test impactful ad concepts.
• Hands-on management and optimization of campaigns across Meta, Google, and other platforms.
• Diving into campaign data to uncover actionable insights and inform strategy.
• Identifying new opportunities, planning campaigns, and iterating on successful initiatives.