Search Marketing Specialist

View full description

Requirements:

• A minimum of 2 years of hands-on experience managing campaigns across multiple channels, including email operations, digital advertising, and social media, with a proven ability to execute and optimize campaigns to meet specific objectives.
• Proven ability to leverage first-party data for audience segmentation and targeting across various platforms, with expertise in data integration, campaign optimization, and ensuring compliance with privacy regulations to drive personalized, data-driven marketing strategies.
• Proven ability to independently set up, manage, and optimize digital ad placements and awareness campaigns, particularly utilizing first-party audience data to enhance targeting and performance.

Responsibilities:

• Execute and manage digital ad placements on platforms such as DV360 with a hands-on approach.
• Plan, execute, and optimize paid social media campaigns across platforms like Meta and LinkedIn.
• Approach all campaign tasks with meticulous attention to detail, ensuring all aspects whether setup, optimization, or reporting, are completed accurately and efficiently.
• Maintain a focus on client goals, ensuring that all marketing activities are aligned with client objectives and deliver measurable impact.