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Senior Director, Brand Marketing

Posted 4 days agoViewed

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💎 Seniority level: Senior, 10+ years

📍 Location: Canada

🔍 Industry: Fintech

🏢 Company: KOHO

🗣️ Languages: English

⏳ Experience: 10+ years

🪄 Skills: LeadershipData AnalysisUI DesignUser Experience DesignCross-functional Team LeadershipProduct DevelopmentCommunication SkillsPresentation skillsMarket ResearchMarketingTeam managementStrategic thinkingDigital MarketingBudget managementA/B testing

Requirements:
  • 10+ years of brand, marketing, or creative leadership experience, with at least 5 years in a senior role.
  • Proven success scaling consumer-facing brands (fintech, D2C, or tech experience a big plus).
  • Track record of launching strategies that won over consumers and drove measurable growth.
  • Stellar communication skills with the ability to sell a vision to the C-suite and spark creativity in your team.
  • Comfortable thriving in the ambiguity of a high-growth, consumer-first environment.
Responsibilities:
  • Define, own and champion a world-class brand and brand strategy.
  • Inspire employees, partners, and consumers alike by living and breathing our brand, making it a rallying cry for why we exist.
  • Drive the creation of campaigns, messaging, and visuals that cut through the noise.
  • Collaborate with Marketing, Product, and Design to ensure every touchpoint, from app UX to social media, delivers a consistent, consumer-obsessed brand experience.
  • Bring high horsepower energy to execute at scale, iterate quickly, and seize opportunities in a competitive consumer fintech landscape.
  • Use consumer insights, sentiment, and data to measure brand love, refine strategies, and grow our reach among target audiences.
  • Keep your finger on the pulse of consumer trends, cultural shifts, and fintech innovations to keep KOHO fresh, relevant, and ahead of the pack.
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