Senior Manager, Alliances Marketing (REMOTE US)

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Requirements:

• 5+ years of alliances experience
• Excellent communication and interpersonal skills, with the ability to build relationships at all levels.
• Strong analytical skills, with a focus on measuring success and optimizing marketing spend.
• Ability to work collaboratively in a fast-paced environment and balance multiple priorities.
• Knowledge of technology tools (e.g. Salesforce.com)

Responsibilities:

• Collaborate with senior leadership to identify and establish strategic alliances with key partners that align with business objectives and drive mutual growth.
• Design and implement comprehensive marketing strategies tailored for alliance partners, ensuring alignment with overall corporate marketing initiatives and objectives.
• Plan, execute, and manage joint marketing campaigns with alliance partners, including co-branded promotions, events, and digital marketing initiatives that resonate with both organizations' target audiences.
• Build and maintain strong relationships with alliance partners, providing them with the necessary tools, resources, and support to effectively market and sell joint solutions.
• Conduct market research to identify trends, opportunities, and customer preferences within the alliance space, using insights to inform marketing strategies and initiatives.
• Collaborate with content and creative teams to produce high-quality marketing materials, including case studies, white papers, and promotional content that highlight the value of the alliance.
• Organize and manage joint partner events, including webinars, workshops, and industry conferences, to enhance engagement and drive brand awareness for both organizations.