Director, Regional Marketing Canada (REMOTE- Toronto, CA)

Posted 5 days agoViewed

💎 Seniority level: Director, 5+ years

📍 Location: Canada

🏢 Company: Veeam Software👥 5001-10000💰 $2,000,000,000 Secondary Market 4 months ago🫂 Last layoff about 1 year agoVirtualization Data Management Data Center Enterprise Software Software Cloud Infrastructure

⏳ Experience: 5+ years

🪄 Skills: LeadershipProject ManagementData AnalysisSalesforceCross-functional Team LeadershipCommunication SkillsSEORelationship buildingReportingSales experienceMarket ResearchData visualizationMarketingTeam managementStrategic thinkingDigital MarketingCRMFinancial analysisData analyticsCustomer SuccessBudget managementA/B testing

Requirements:

5+ years of experience leading and building a diverse team in a matrixed environment
BS or BA in Business or related field of study at a minimum.
Proven experience in successfully leading field marketing teams, with a track record of achieving results; knowledge of demand generation, digital marketing, account based marketing (ABM), and partner marketing
Deep understanding of how to use market intelligence, insight, and data to formulate and develop strategies and plans
Knowledge of and experience working with the partner ecosystem and best practices in partner marketing and co-marketing
Deep understanding of functional aspects of campaign management and technical administration through marketing automation tools

Responsibilities:

Regional Sales & Market Analysis
Identify business opportunities through market assessment, sizing and segmentation
Track general business indicators, including market share, and competitor's marketing and sales programs and activities.
Establish key performance indicators for executional team to track, measure, and optimize funnel performance across multiple channels
Measure and report ROI metrics to leadership on an ongoing basis
Own the overall omni-channel approach and calendar
Manage and optimize marketing-influenced pipeline
Develop and manage field marketing activities based on assigned marketing budget and MDF
Drive the execution of integrated demand generation and nurturing campaigns for new prospects and current leads, across various marketing engines both online and offline – with a strong focus on Channel Marketing
Plan, coordinate and execute events, trade shows and sales meetings, including agenda and content definition, preparation of presentation materials, logistics arrangement, booth scheduling, shipping and staffing of these events and post-event follow-up – in coordination with the Field Marketing Manager.
Attend internal and selected external meetings with partners and customers to stay close to the ground
Participate actively in regular AMER marketing planning and review calls and meetings
Be the voice of the customer and partners with internal teams, and rally support from them towards resolving outstanding issues and challenges
Work in collaboration with sales, sales support, product development and other cross-functional teams to develop marketing campaigns.

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