Working knowledge of CDPs (primarily Segment or RudderStack), Google Tag Manager and in-platform Event Managers (Meta, Google, etc.)
Confidence with Javascript (to implement tracking on websites, or provide specs to engineers implementing tracking)
Knowledge of browser inspection tools (e.g. Network, Console, etc.)
Ability to accurately follow specs and create them for client-side engineers in a clear and concise manner (we love Notion!)
Responsibilities:
Auditing event tracking for advertising and analytics tools for clients
Advising clients on best practices for tracking and data infrastructure for their growth marketing efforts
Providing detailed specs for tracking data to CDPs (Segment, RudderStack, etc.), tag managers (Google Tag Manager), and ad networks (Meta, Google, LinkedIn, etc.)
Auditing tracking and privacy compliance of clients
Provide support to our internal team for analyzing client data
Creation of reports on the best practices for tracking and data analytics stacks for modern marketing teams