Marketing Specialist - Legal Talk Network

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Requirements:

• Marketing, communications, media, or writing degree, or 2-3 years of equivalent work experience, preferably in podcasting, plus an undergraduate degree.
• Experience with reporting, analysis, and optimization with various podcast and performance tracking tools: we use Google Suite, Google Analytics, Search Console, Megaphone, Chartable, WordPress, HubSpot, MailChimp, SproutSocial, on the backend, and YouTube, LinkedIn, X, Facebook, Instagram, and Google Ads on the frontend.
• Skills in graphic design: we use Canva and Adobe.
• Familiarity with podcast publishing platforms.
• Familiarity with SEO improvement tactics.
• Experience working with legal professionals is a big plus.
• Creative thinker with a keen eye for design and branding.
• Friendly, open, proactive, helpful, conscientious attitude.

Responsibilities:

• Podcast Promotion to grow LTN’s listener base through our website, social media, audio promos, paid ads and other channels, which might include third-party channels.
• Audience Engagement through website, community and social communications, social media strategy development, public relations writing, on-air promotions, surveys, etc.
• Host and Show Partner Engagement through email, reporting, update meetings, coordination of resources, etc. in coordination with Production or Partnerships.
• Content Management: Write and publish compelling and effective email campaigns, blog posts, social media posts, banners, and audio ads to maintain dynamic and interactive communications with listeners for audience growth, as well as with potential sponsors and clients for sales and partnership development.
• Branding Consistency is checked and maintained for each podcast, partner, and sponsor, as well as the network. Maintain a library of logos, links, colors, and branding guidelines.
• Trend Tracking and Reporting: Marketing and promotional initiatives in the Marketing Dashboard, and to sponsors and partners about campaign performance. Provide analysis and constructive suggestions for continuous improvement.
• Coordinate with Production to create and track audio promos for the network.
• Support and possibly lead SEO tracking and website improvement efforts, depending on experience.
• Design and supervise creation of conference materials and collateral as needed.
• Participate in Marketing Consulting projects with partners and/or Listening Sessions with client podcasts as needed.
• Cross-train with the Production Assistant to provide vacation coverage for Publishing.
• Cross-train with Partnerships to provide account service and ad operations coverage to partners and sponsors as needed.
• Proactively communicate and engender trust with the team since we all work remotely.