EMEA Omnichannel Senior Marketing Manager Biosciences - REMOTE

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Requirements:

• Significant and proven progressive experience in marketing leadership in the industry, demonstrating effective P&L and budget management.
• Demonstrated experience in product and/or marketing management, showcasing strong competence in technical marketing.
• Experience working in a large matrix organization with people management responsibilities as a manager of managers.
• Advanced level of Omnichannel customer engagement experience.
• Strategic agility, with conceptual thinking and a strong sense of business insight, is essential.
• Ability to translate strategic direction into execution and effectively inspire change in a matrix environment with multiple collaborators.

Responsibilities:

• Establish the digital strategy and capabilities within BDB EMEA, linking strategic requirements into the digital roadmap.
• Guide the team in boosting omnichannel efficiency, collaborating closely with regional, global, and local customers.
• Improve Omnichannel capabilities and implement personalization for an outstanding customer experience.
• Drive the implementation of a standardized Omnichannel approach across hubs, including digital and physical engagements such as campaigns, webinars, face-to-face meetings, and training & education
• Manage and lead the transformation towards a more digitally savvy EMEA organization within the BY
• Ensure content development leadership and project management, including country go-lives.
• Coordinate the strategy, execution, and maintenance of Showpad.
• Centralize the management of marketing materials approvals, including collaborator management at the country level and reapprovals where needed.
• Own Omnichannel marketing analytics, quality, and process improvements.
• Build a BD Biosciences EMEA market intelligence process, using research and market models to provide actionable information for the BDB EMEA region.
• Apply SFDC to improve data health and build 360 views on customer interactions and BDB EMEA responses.
• Manage and optimize expense budgets to achieve business goals and objectives.
• Recruit, retain, empower, mentor, and develop a strong team.
• Lead talent management efforts to ensure required capabilities are in place to implement strategies.
• Ensure strong collaboration of the team with the rest of the BD Biosciences organization.