Director of Global B2B Marketing

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Requirements:

• 10+ years of experience in B2B marketing, with a track record of success in demand generation, pipeline acceleration and revenue growth
• 5+ years of experience leading and managing results-oriented, high-performing global marketing teams
• Deep understanding of global B2B marketing strategies and tactics with expertise in campaigns, digital marketing and ABM across multiple channels and geographies
• Strong familiarity with marketing tools and platforms, including HubSpot, Salesforce, Google Ads, paid social, ABM (e.g., Demandbase, 6Sense) and web analytics tools (e.g., Google Analytics)
• Experience in budget management, with the ability to effectively allocate resources and optimize spend to maximize ROI
• Strong proficiency in B2B marketing metrics, with the capability to track, analyze and interpret performance data to inform strategic decisions
• Proven ability to drive complex, multi-stakeholder processes and cross-team programs, building strong relationships across functions
• Outstanding verbal and written communication skills for a global audience
• Willingness and ability to travel for meetings, events and conferences as required
• Bachelor's or Master’s degree in Marketing, Business Administration or related field

Responsibilities:

• Own and execute Keeper’s global B2B growth marketing strategy, spanning public and private sector audiences, to drive inbound demand, pipeline acceleration, customer acquisition and revenue growth across all regions and segments
• Lead a high-performing, cross-functional global marketing team, including regional leaders in EMEA and APAC, customer marketing and public sector marketing
• Design and optimize multi-channel campaigns across digital, events, content and ABM while ensuring alignment with buyer journeys, regional nuances and product positioning
• Drive go-to-market strategy for product launches and feature rollouts, partnering closely with product marketing, sales and customer success to ensure alignment and impact
• Collaborate with regional sales and channel leaders to align on pipeline goals, prioritize target accounts and execute integrated campaigns that support both direct and partner-led growth
• Lead full-funnel marketing initiatives including lead nurturing, upsell/cross-sell motions and win-back campaigns to support lifecycle engagement and expansion
• Monitor and report on marketing performance, providing clear insights into pipeline contribution, ROI by channel and regional impact to executive stakeholders
• Manage and optimize the global B2B marketing budget, ensuring strategic investment across channels, teams and initiatives to maximize ROI
• Foster a culture of accountability, innovation and continuous improvement, mentoring team members and championing best-in-class marketing practices across the organization