35112357248 - Director of E-Commerce

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Requirements:

• Strong background in ecommerce management and analytics, with a proven ability to drive business results.
• Extensive experience with P&L management and sales forecasting, with the ability to deliver accurate and actionable insights.
• In-depth understanding of performance marketing, including the ability to structure and execute A/B tests effectively.
• Proficient in utilizing UI/UX insights to optimize both performance metrics and customer experience.
• Experience with Shopify, ReCharge, Klaviyo, and third party applications
• Strong understanding and opinion on the customer digital journey, capable of guiding its strategic evolution.
• Experience with SEO, with the ability to manage it effectively as part of a broader digital strategy.
• Strategic understanding of product and consumer dynamics, enabling effective adaptation of strategies.

Responsibilities:

• Oversee and actively contribute to the management and improvement of the P&L across ecommerce channels, including DTC, Amazon, social marketplaces (e.g. Meta, TikTok), and retailer websites (e.g. Walmart, Target).
• Own the forecasting process for ecommerce, ensuring accurate and data-driven predictions to guide strategic decisions.
• Serve as a strategic leader for new revenue and profit opportunities, managing and executing our ecommerce promotional and sales calendar, with the ability to lead initiatives or delegate to cross-functional teams as appropriate.
• Oversee the merchandising, bundling, online sales/promotions and other key performance areas, with a focus on prioritization and achieving business objectives across all channels
• Develop and execute A/B testing strategies to inform decision-making and enhance performance (e.g. AOV, CVR, lighthouse scores) across key metrics.
• Leverage UI/UX insights and analytics to balance site performance with a positive customer experience.
• Oversee our CRM strategy to deliver value along customers’ digital journey, enhancing customer education, engagement, retention, and overall satisfaction.
• Drive our product roadmap, including new product launches, promotions, and other initiatives that drive revenue or optimize the digital funnel.
• Oversee the digital experience, ensuring customers can purchase or subscribe to products with fidelity and troubleshooting issues, if necessary. This includes PDP ownership, product setup, shipping policies, testing and QA of releases, and more.
• Act as the steward of our digital ecosystem and technical stack in Shopify, overseeing custom development work, integrations of any third party apps and the overall reliability of our website
• Oversee SEO strategies for the site, ensuring they align with broader digital goals.