Associate Creative Director, Social Media

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Requirements:

• 7+ years of experience in social media creative development and oversight, content production, or advertising, with at least 3-5 years in a leadership or management role.
• Strong ability to develop and execute innovative social media creative and campaigns that capture attention and drive engagement across a variety of platforms.
• Excellent leadership and mentorship capabilities, with a track record of developing and motivating creative teams.
• Deep knowledge of social media platforms, trends, content formats, and audience behaviors. Ability to leverage this expertise to create content that connects with diverse audiences.
• A robust portfolio showcasing innovative social media campaigns and content creation, with a focus on driving engagement, reach, and brand loyalty.
• Proficient in video and photo editing tools (e.g., Adobe Premiere Pro, Photoshop, CapCut, etc.) and comfortable overseeing the technical aspects of content production.
• Strong project management skills with the ability to juggle multiple creative projects, timelines, and stakeholders.
• Strong verbal and written communication skills, with the ability to present ideas clearly and collaborate effectively with cross-functional teams.

Responsibilities:

• Lead the social media creative vision for GM’s key vehicle brands, driving the owned social media creative approach and strategy along with Brand social leads, and ensure that all social media content aligns with overarching brand and marketing objectives.
• Manage, mentor, and develop a group of social media content creators.
• Oversee the execution of social media content across platforms, from concept through delivery, ensuring that the content is timely, engaging, and optimized for each platform’s unique audience.
• Work closely with brand and creative strategists, social media strategists, marketing, experiential and communications teams, and external agencies to brainstorm and execute creative campaigns that resonate with target audiences, drive engagem
• Oversee a team of creators and partner with the social media team to plan, oversee, and maintain an efficient and effective social content calendar across all GM brand organic/owned handles.
• Stay ahead of social media trends, platform updates, and emerging content formats, ensuring the brands are positioned as leaders in social innovation.
• Ensure that all social media content produced by your team consistently reflects the brand voice, values, and visual identity, while also being relevant to the platform’s specific audience.
• Work with the social media strategy team to respond to performance of creative assets, understand and react to engagement metrics, and refine and optimize future creative work in response to data-driven insights.