Marketing Team Lead

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Requirements:

• 7+ years of experience in B2B SaaS marketing, with a focus on growth and retention marketing.
• Proven experience leading and scaling marketing teams, ideally within technology or software industries.
• Expertise in marketing automation (HubSpot required, Pardot preferred) and CRM (Salesforce required).
• Strong understanding of ABM, digital demand generation, paid media, and email marketing.
• Data-driven mindset with experience optimizing campaigns based on performance analytics and attribution models.
• Excellent collaboration and stakeholder management skills across sales, product, and customer success teams.
• Ability to work in a fast-paced, results-oriented environment.
• Must be based in the Pacific Time Zone (PT).

Responsibilities:

• Develop and execute a comprehensive marketing strategy to drive new customer acquisition in North America while increasing customer retention in the US and Australia.
• Work closely with sales, product marketing, and customer success teams to ensure alignment on messaging, targeting, and go-to-market strategy.
• Identify and scale high-performing acquisition channels, including paid media, ABM, inbound, and outbound programs.
• Drive upsell and cross-sell initiatives within the existing customer base to maximize customer lifetime value.
• Recruit, lead, and mentor a team of 2-3 growth-focused marketers, fostering a culture of data-driven decision-making, experimentation, and collaboration.
• Set clear performance goals for the team and provide regular coaching and feedback.
• Lead with vulnerability, curiosity, and empathy, creating a psychologically safe environment where team members feel empowered to take risks, share ideas, and grow professionally.
• Own the end-to-end execution of multi-touch, multi-channel campaigns to drive awareness, demand, and pipeline growth.
• Oversee campaign workflows in HubSpot, ensuring seamless integration with Salesforce (SFDC).
• Leverage a programmatic ABM approach to target key enterprise accounts.
• Manage the budget and optimize marketing spend to drive efficient CAC and pipeline growth.
• Define, track, and report on key marketing performance metrics, ensuring visibility into pipeline impact and ROI.
• Partner with RevOps to ensure proper attribution and reporting in Salesforce and HubSpot.
• Continuously test and optimize campaigns based on data-driven insights.
• Represent the marketing strategy, tactics, and results with the RV & Camping business unit, ensuring alignment with overall business goals.
• Build strong relationships with sales and customer success leadership within RV & Camping to ensure marketing efforts support revenue growth and retention.
• Collaborate closely with Corporate teams, including Product Marketing, Creative Marketing, and Revenue Operations, to align messaging, brand initiatives, and go-to-market strategies.