Marketing Campaign Specialist

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Requirements:

• 2+ years of experience in email marketing, including writing, building and sending emails using a marketing automation platform such as Hubspot, Marketo or Pardot.
• Analytical mindset with a lot of attention to detail
• Strong organizational and planning skills
• Experience using HubSpot is required
• B2B SAAS marketing experience is nice to have.
• Demonstrated professional or personal interest in sustainability and impact is strongly preferred.

Responsibilities:

• Work closely with the Marketing and other teams to create end-to-end email campaigns that drive subscriptions, retention and product usage.
• Identifying and filtering out the appropriate segments in the CRM.
• Writing and optimizing email copy tailored to specific target audiences and buyer personas.
• Building emails within Hubspot while taking into account best practice and consistently applying brand guidelines.
• Setting up, managing, analyzing and reporting on AB/adaptive tests.
• Analyzing email and campaign results and optimizing where possible. Being comfortable to report on this.
• Managing the comms calendar.
• Support in ensuring CRM data is clean and up-to-date.
• Build dashboards and reports for different reporting purposes.
• Make sure the Worldly brand guidelines are consistently applied across different campaigns.