Product Marketing Director

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Requirements:

• 6-8 years of progressive experience, ideally including leadership roles in product marketing
• Strong organizational and project management skills to effectively lead multiple partners and projects with tight deadlines
• Proven ability to build and scale a function as the team’s first product marketing hire
• Success in developing strong internal and external relationships
• Fluency in recent news, cultural trends, and policy changes and able to translate that knowledge into concrete strategic actions
• Strong imagination, instincts and judgment in transforming complex topics and information into captivating, relevant content
• Proven acuity to thrive in a fast-paced environment and continuously adapt to new challenges and dynamic priorities, while maintaining professional grace and a sense of humor
• Strong technical knowledge of a broad range virtual event platforms, virtual event production approaches and modern marketing automation, analytics and technology
• Excellent written and verbal communication skills
• Excellent technical skills – MS Office (specifically advanced Excel and PowerPoint), virtual event platforms (Hopin, Zoom, others) and integrations to track lead generation (Salesforce.com, HubSpot) and Google Suite.

Responsibilities:

• Scale our product marketing function (and core processes) with a focus on driving pipeline, solution value, and customer value realization.
• Be the specialist on our existing customers and potential buyers and influencers.
• Cultivate a solid understanding of our shifting competitor landscape by developing and sharing market insights on key competitors.
• Establish the positioning of Candid Health’s platform, including developing and maintaining our key differentiators, value propositions, and messaging.
• Work with product and commercial teams to coordinate and lead the development and implementation of end-to-end launch plans for new features, products, and technology integrations.
• Enable our commercial teams with materials such as win/loss analysis, battle cards, objection handling, pitch decks, RFP templates, website copy and content, one-pagers, stats and facts, and demo videos.
• Support the development of our Demand Generation and ABM efforts by understanding content messaging gaps and developing custom positioning and materials to engage target accounts.
• Support the Content Marketing function in setting our thought leadership and demand content agenda in line with our commercial objectives.
• Manage and ensure the success of Customer Lifecycle Marketing initiatives, including advocacy, references, community, and be a strong contributor to successful upsell strategies.
• Set clear goals and product marketing Key Performance Indicators with support from the team.
• Drive the strategic GTM direction for segment growth, including developing core use cases, buyer messaging, sales plays, and GTM approach.