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Senior Growth Manager - 35112356151
Posted 7 days agoViewed
💎 Seniority level: Senior, 5+ years
📍 Location: Colombia, Argentina, Chile, Brazil, Mexico
🏢 Company: Activate Talent
⏳ Experience: 5+ years
Requirements:
- 5+ years in media buying or digital marketing
- Expertise in media spend management across Meta, TikTok, Google, YouTube, and Amazon PPC
- Strong analytical skills with experience using performance metrics to drive decision-making
- Experience collaborating with finance teams to align budgets and performance goals
- Proven ability to forecast e-commerce sales and manage advertising budgets
- Ability to explore and validate new advertising channels
- Experience managing Amazon ad spend and Amazon PPC campaigns
- Strong project management and cross-functional collaboration skills
Responsibilities:
- Manage and oversee media spend across digital marketing channels, including Meta, TikTok, Google, YouTube, retailer media networks, and Amazon PPC.
- Execute ad buying directly where applicable and oversee agencies managing paid media on other platforms.
- Monitor performance metrics daily, weekly, and monthly to ensure efficiency in spending and maximize return on ad spend (ROAS).
- Partner with finance to align advertising investment with performance thresholds and company goals.
- Develop data-driven recommendations for increasing ad spend when performance warrants additional investment.
- Create and manage media plans for both campaign spend and always-on media.
- Share reporting dashboards with stakeholders, highlighting performance takeaways and opportunities for spend optimization.
- Own and manage the ecommerce sales forecast (DTC & Amazon) in collaboration with internal teams and external agencies.
- Develop and execute strategic media buying plans aligned with business objectives.
- Research new marketing/advertising channels and create business cases and testing plans for potential investments.
- Act as the primary point of contact for Amazon channel performance, managing the agency responsible for advertising and sales performance.
- Oversee Amazon ad spend strategy and execution, ensuring efficiency and growth.
- Support the transition of Amazon business management responsibilities to the incoming Director of Ecommerce, retaining oversight of Amazon media buying.
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