Ads Video Editor for LipBalm Company - (Part-Time/Remote)

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Requirements:

• Proven experience creating successful DTC video advertisements
• Portfolio demonstrating "scroll-stopping" video content with strong hooks
• Proficiency in professional video editing software (Adobe Premiere Pro, After Effects, etc.)
• Strong understanding of social media platform requirements and audience behaviors
• Excellent sense of pacing, timing, and visual storytelling
• Knowledge of current trends in short-form video content
• Ability to balance creative vision with marketing objectives
• Experience with motion graphics and sound design a plus

Responsibilities:

• Create engaging short-form video content (15-60 seconds) optimized for social media platforms
• Develop longer-form video advertisements (1-3 minutes) for website and targeted campaigns
• Edit raw footage to craft powerful narratives with attention-grabbing hooks
• Design seamless transitions and visual effects that enhance viewer retention
• Incorporate brand guidelines while maintaining creative appeal
• Optimize videos for different platforms (TikTok, Instagram, YouTube, Facebook)
• Collaborate with marketing team to understand campaign objectives and target audiences
• Test and iterate on content based on performance data