LATAM SEO Specialist

Posted 5 days agoViewed

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💎 Seniority level: Middle, 3+ years

📍 Location: Portugal

🏢 Company: careers

🗣️ Languages: English, Spanish, Portuguese

⏳ Experience: 3+ years

🪄 Skills: Google AnalyticsContent creationContent managementSEORESTful APIsWritingMarket ResearchData visualizationMarketingEditingDigital MarketingWordPressData analyticsEnglish communicationA/B testing

Requirements:

Fluency in English, Spanish and Portuguese
3+ years of proven experience developing, executing and reporting on SEO initiatives in Spanish and Portuguese
3+ years working with SEO on-site analysis tools such as Google Search Console, Ahrefs, Screaming Frog, Semrush and Surfer SEO
3+ years of strategizing and editing SEO content; experience writing SEO content is a plus
3+ years working with SEO on-site analysis tools such as Google Search Console, Ahrefs, Screaming Frog, Semrush and Surfer SEO
3+ years working with using website analytics tools such as Google Analytics
Experience with the LATAM market and an understanding of cultural nuances and regional differences
3+ years working with heatmap tools such as Hotjar or Mouseflow
Familiarity with strategies to improve domain authority
Receptive to testing new strategies with the evolving search landscape
Familiarity with content management systems such as WordPress
Working knowledge of CRM software such as HubSpot
Demonstrates interest in the latest news and trends relating to SEO

Responsibilities:

Lead our LATAM SEO strategy and initiatives to improve organic search rankings and drive traffic to our website for both Spanish- and Portuguese-speaking markets.
Consistently identify opportunities for LATAM SEO growth, optimizing existing content and producing new content.
Monitor and analyze website performance using SEO tools and analytics to identify trends and actionable insights.
Strategize, edit and optimize high-quality content in both Spanish and Portuguese that aligns with SEO best practices.
Manage activities with freelance writers and localization specialists to help propel LATAM SEO efforts.
Closely track and report on SEO KPIs, effectively communicating key data insights
Conduct frequent competitor analyses to identify gaps and opportunities for improvement.
Stay nimble among algorithm changes and SEO industry developments.
Collaborate with the marketing and content teams to amplify SEO efforts and ensure consistent messaging across all channels.
Work with web developers to ensure international SEO best practices are properly implemented on newly developed code.
Assist in the creation and optimization of localized landing pages and other digital assets.

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