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Senior Product Manager, MarTech
Posted 6 days agoViewed
💎 Seniority level: Senior, 5+ years
💸 Salary: 160000.0 - 190000.0 USD per year
🔍 Industry: MarTech
🏢 Company: Underdog Sports
⏳ Experience: 5+ years
Requirements:
- 5+ years of product management experience, preferably in MarTech, growth, CRM, or a related domain
- Demonstrated experience driving prioritization, trade-offs, and timelines in fast-moving, cross-functional teams
- Knowledge of marketing technologies, customer engagement platforms, or advertising systems, or a strong desire to work on MarTech products
- Experience leveraging both quantitative and qualitative information to proactively identify ways for your product to improve marketing efficiency, customer engagement, and business impact
- An experimentation mindset centered around forming clear hypotheses and creating ways to quickly validate or invalidate new ideas through A/B testing, segmentation, and automation
- An expert at transforming conflicting or ambiguous inputs from marketers, engineers, and stakeholders into clear and actionable plans
- Ability to create a culture of inclusion and empathy within your team, creating a safe space for open and honest communication
Responsibilities:
- Own a high-impact, high-visibility role that shapes how we engage customers and optimize our marketing and promotional investments, directly influencing business growth and user experience.
- Work closely with marketing, promo operations, and engineering teams to build and optimize our MarTech stack, ensuring we have the best tools to drive growth, engagement, and retention.
- Partner with your manager and peers to set product strategy, identifying and introducing new marketing technology solutions while optimizing our existing platforms to improve efficiency and effectiveness.
- Write clear user stories and product requirement documentation to support the development of in-house marketing tech solutions and integrations with third-party platforms.
- Keep product documentation up to date and maintain development speed by responding to developer questions in a timely manner.
- Lead stand-ups, grooming, planning, and retro sessions with your development team.
- Set success metrics for new features/products and track key marketing performance indicators post-launch to guide iterative improvements.
- Play an active role in cross-team collaboration, creating new processes when necessary to keep marketing, data science, and engineering aligned.
- Ensure marketing, design, and engineering are engaged stakeholders in all product initiatives, proactively soliciting their input for roadmap decisions and planning.
- Stay up to date with the latest marketing technology trends, tools, and best practices, ensuring our approach remains cutting-edge in a fast-moving industry.
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