Director of Industry Engagement

Posted 7 days agoViewed

💎 Seniority level: Director, 10 years

📍 Location: United States

🔍 Industry: Grocery

🏢 Company: Afresh👥 51-100💰 $115,000,000 Series B over 2 years agoArtificial Intelligence (AI)Logistics Food and Beverage Machine Learning Agriculture Supply Chain Management Software

🗣️ Languages: English

⏳ Experience: 10 years

🪄 Skills: Business DevelopmentCross-functional Team LeadershipCommunication SkillsNetworkingRelationship managementSales experienceMarket ResearchMarketingStrategic thinking

Requirements:

Minimum of 10 years of experience in the Grocery retail space or Grocery tech; preferred experience in retail strategy, marketing, merchandising, category management, or distribution.
Strong understanding of the grocery industry landscape, trends, and market dynamic; brings an existing network with them.
Excellent communication and interpersonal skills; able to build and maintain relationships with industry experts, partners, and media contacts.
Understanding of media landscape, industry associations, story pitching, and managing media coverage.
Experience working collaboratively with cross-functional teams like Sales, Marketing, and Implementation for industry-specific initiatives.

Responsibilities:

Cultivate relationships with industry associations, grocery executives, thought leaders, analysts/consultants, and media outlets to cultivate insights and garner content distribution opportunities.
Keep abreast of competition and trends in the grocery industry to identify opportunities that can inform the Afresh’s content, messaging, GTM, and long-term strategy.
Identify and apply to the right stages, events, awards, and thought leadership opportunities for our CEO and Sales team to build Afresh's brand as an AI leader in the grocery industry.
Work directly with our Sr. Demand Marketing Manager to plan Afresh’s presence at industry events focusing on facilitating connections and gathering insights on industry developments.
Support our Sales Directors with building relationships at key customers in support of pipeline growth and deal closure.
Preparing our CEO and Sales team for industry events to ensure successful engagement before, during, and after.

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